SEO & AEO

AI is reshaping how people research. It hasn’t changed how they decide. That distinction is the foundation of any sound AI search strategy — and most organizations are still missing it. The conversation around AI search has been largely framed as an SEO story — focused on AI Overviews, click-through rates, and whether organic traffic…

The discipline isn’t disappearing. It’s expanding. And the organizations that understand the difference will be better positioned regardless of how search technology continues to evolve. For most of the history of digital marketing, search and Google were effectively interchangeable. If someone had a question, they searched. If they wanted to compare products, they searched. If…