Dave Anderson

Digital strategy and marketing leader with 20+ years of experience building teams, systems, and growth programs across legal, healthcare, financial services, SaaS, engineering, and professional services.

Executive Summary

I’m a digital strategy and marketing leader with experience connecting business strategy, technology, data, and execution. My background spans SEO, paid media, analytics, marketing operations, customer acquisition, and digital transformation.

I’ve built teams, led cross-functional initiatives, implemented marketing technology, and developed scalable systems that help organizations grow more effectively.

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Open to: Executive, fractional, advisory, and consulting opportunities

Digital Strategy

Enterprise strategy, digital maturity, growth planning, and transformation roadmaps.

Customer Acquisition

SEO/AEO, paid search, paid social, content, and multi-channel demand generation.

Marketing Operations

Process improvement, campaign systems, workflows, resource planning, and operational scalability.

Analytics & Measurement

Executive dashboards, KPI development, attribution, reporting, and performance analysis.

Technology & Transformation

MarTech evaluation, platform implementation, integrations, and cross-functional change initiatives.

Team Leadership

Team building, coaching, vendor management, budget ownership, and organizational alignment.

Frequently Asked Question

Here are some questions I have been asked often.

I’ve spent more than 20 years helping organizations connect strategy, technology, data, and execution. My experience spans SEO, paid media, analytics, marketing operations, digital transformation, and leadership roles across multiple industries. My career has given me the opportunity to work across both agency-side leadership roles as well as in-house marketing leadership.

I have been fortunate to work across a very broad range of industries throughout my career, in both B2B and B2C industries. Specifically, I have worked in pharmaceutical/healthcare, hospitality and travel, small businesses, financial services, legal, ecommerce, complex engineering and infrastructure, and more.

My background includes SEO, AI search, paid search, paid social, content strategy, analytics, marketing operations, customer acquisition, and digital transformation initiatives. While I began as a practitioner, I have been in a leadership role for the past 15+ years and my focus today is on connecting these disciplines into a cohesive business strategy. I strive to develop an interconnected digital strategy that is goal-driven, not tactic-driven.

Yes. I’ve built and developed teams, managed agency and vendor relationships, mentored marketing professionals, and led cross-functional initiatives involving marketing, technology, operations, and executive stakeholders. I have led teams as large as 12 and have significant experience building digital marketing teams from the ground up.

Successful digital transformation is rarely about technology alone. The organizations that achieve lasting results are those that align people, processes, technology, and measurement around a shared strategic vision. In my previous roles, I have helped define and re-define all facets of digital marketing to ensure holistic alignment beyond just marketing.

Search is evolving beyond traditional search engines into AI-powered discovery experiences. While the platforms continue to change, the underlying principles remain consistent: create value, establish authority, and make it easy for people to find trustworthy information. The overarching principles of digital marketing have not changed…how businesses connect and engage with their customers will always be evolving.

My career has spanned multiple industries, business models, and leadership environments. Rather than specializing in a single channel or tactic, I’ve focused on understanding how the entire digital ecosystem works together…from strategy and operations to acquisition, analytics, and execution. I believe that because of my broad experience across these various industries, I have a somewhat unique perspective that allows me to think in terms of systems rather than channel-based tactical execution.

Yes. While my primary focus is leadership, strategy, and thought leadership, I am open to select consulting, advisory, podcast, and speaking opportunities that align with my expertise.